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AdMob Revenue & Ad Placement Calculator
Estimate AdMob revenue from DAU or MAU and format-level eCPM. Compare extra ad opportunities against assumed audience loss.
Projection model, not a revenue guarantee. Defaults are examples.
Your assumptions
Currency selection changes the unit; it does not convert values. Enter every monetary input in the selected currency.
Compare scenarios
Breakdown & projection
How to use
- Enter measured figures or assumptions using a consistent period and currency.
- Calculate and save a scenario. Change one assumption and compare.
- Copy results or export CSV. Compare projections with observations and revise your assumptions.
Method
Daily impressions = DAU × sessions × opportunities × shown rate. Revenue = impressions × eCPM / 1,000. In MAU mode, DAU = MAU × DAU/MAU. Comparison revenue = baseline × opportunity multiplier × (1 − DAU loss).
Worked example
Example in JPY mode: 1,000 DAU and 2 sessions over 30 days gives ¥45,600. At 1.5× opportunities and 10% DAU loss: ¥61,560.
Assumptions & limits
MAU and DAU are different metrics. Combine match, show and opt-in rates into the shown rate. Audience loss is an assumption, not a causal prediction. Ad fatigue and eCPM changes are not predicted.
Metric definitions & background ↗
Frequently asked questions
Are default eCPMs market benchmarks?
No. Defaults are examples. Replace them with your own regional and format-level AdMob figures.
Will more ads always increase earnings?
No. Compare scenarios including audience loss and changing ad prices.