SUBSCRIPTION / FREE TOOL
Subscription Revenue & MRR Projection
Model monthly MRR and contribution from acquisition, trials, churn, fees and acquisition costs.
Projection model, not a revenue guarantee. Defaults are examples.
Your assumptions
Currency selection changes the unit; it does not convert values. Enter every monetary input in the selected currency.
Compare scenarios
Breakdown & projection
How to use
- Enter measured figures or assumptions using a consistent period and currency.
- Calculate and save a scenario. Change one assumption and compare.
- Copy results or export CSV. Compare projections with observations and revise your assumptions.
Method
End-of-month subscribers = previous subscribers × (1 − churn) + installs × trial rate × paid rate. MRR = month-end subscribers × price. Contribution = MRR × (1 − fee) − fixed costs − CPI × installs.
Worked example
100 starting subscribers, 1,000 installs, 20% trials, 30% paid conversion and 10% churn produces 150 subscribers and ¥75,000 MRR at ¥500 in month one.
Assumptions & limits
New subscribers pay a full month and first churn the following month. Excludes annual prepayment, taxes, refunds and tiered fees. ARR is a run rate of final-month MRR × 12, not realized annual revenue.
Metric definitions & background ↗
Frequently asked questions
Does it model trial conversion delays?
Conversions occur in the same month. It is not suitable for long trial delays.
Is the 15% fee guaranteed?
It is an example. Enter the fee applicable to your own contract and program.