Make your next move
with clearer numbers.
Five free tools for app growth and revenue decisions.
No signup. Calculations stay in your browser. Assumptions stay visible.
AdGrowth Simulator
Estimate AdMob revenue from DAU or MAU and format-level eCPM. Compare extra ad opportunities against assumed audience loss.
Open tool ↗02 / RETENTIONRetention & Ad LTV Calculator
Project finite-horizon cohort ad revenue and acquisition costs day by day, including 100% daily retention.
Open tool ↗03 / SUBSCRIPTIONSubscription Revenue Calculator
Model monthly MRR and contribution from acquisition, trials, churn, fees and acquisition costs.
Open tool ↗04 / PLANNINGApp Break-even Calculator
Separate fixed and per-user costs to estimate operating break-even users and development-cost payback.
Open tool ↗05 / ADVERTISINGeCPM & Shown-rate Analysis
Decompose revenue change into eCPM and shown-rate contributions at the same opportunity count.
Open tool ↗Separate projections from observations.
Results are projections from your inputs. We do not fetch account data or guarantee revenue. Default numbers are examples, not market benchmarks.